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Till recently jet airways was the largest private carrier in the country, with a large number of flights between both major airports and smaller towns. After air india, it is one of the oldest carriers in the country and is a full service carrier serving refreshments like snacks and meals to customers on its flight, depending on the duration of the flight. It had acquired the low budget carrier air deccan a few years ago, and rebranded the airline to jet lite. Jet airways is popular with business travelers, and wealthy people, as it is one of the few full service airlines in India today.
Since jet airways operates a large number of flights to different parts of the country, it is often the only option for passengers from small towns, as most of the new low cost airlines operate only a limited number of flights. In recent years, as the exchange rate of the dollar and the rupee has worsened, the cost of air turbine fuel has increased significantly resulting in an increase in operational expenses. Due to the economic recession, as businesses make losses or reduced profits, there has been a decrease in number of fliers, especially high paying business travellers, and this has resulted in losses.
For many years, jet airways was the only profitable large indian airlines, surviving multiple economic recessions. As new airlines are launched increasing competition, it is to be seen whether they can tide over the current economic crisis and become profitable by reducing their expenses and improving operational efficiency.
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